Discover Lynne’s Path to Six Figures in Her Wellness Practice

Hey there, wellness entrepreneur. Welcome back!

Today I’m honored to have on special guest, Lynne Virant. She’s a physical therapist who specializes in helping runners. And, you’re going to read about her story today, how she overcame and became more consistent in her messaging and her marketing so that she started going and selling mostly one-off sessions with an occasional two to three-pack, and you’ll hear a very, very occasional six-pack, to now selling six packages like hotcakes, moving towards selling more 12-pack sessions, as well as she’s on target this year to hit six figures.

So you’ll know more about her story and more here on today’s blog. And if you want to go give Lynne a follow on social media, you can find her on Instagram @dr.lynnevirant, or you can check her website, getmovingpt.com

Question To Lynne: Can you tell us a little bit about what you do and who you help?

Lynne: Hello, entrepreneurs! I’m Dr. Lynne Virant. I’m a physical therapist and a running movement specialist. Specifically, I work with runners and help them to overcome pain and injury and really help them to optimize what they need to do to perform better, which for most people is to run faster, to run longer. And then, for some people, they just want to keep running for as long as they can.

Alison: Yeah, I love that. Look at the clarity on that messaging.

Lynne: It has taken me a while, to be honest with you. I think initially I wanted to help everybody, but recognizing what are the struggles that I can help people to overcome and what is it that they really want? I think I always shied away from that faster because what if I couldn’t? 

Recognizing that even something as simple as improving the way that they move or getting stronger can actually help them faster. And then why is that beneficial? Even if somebody’s afraid to say that, it’s just a lot of times, they’re afraid because maybe they got hurt when they tried to get faster before. So, learning not to shy away from what most of us really want and what people are willing to invest in. I think that’s the key.

Alison: Yes! I love this. We’re jumping right into it because, you know, you and I talked previously, and actually you’ve been my guest before. So, if you want to hear more about Lynne’s journey into helping runners and really getting clear on her messaging, you can dive back several episodes previously. (Visit Our Podcast Page

And really, Lynne, you’ve come a long way since then because when you first started working with me, you were selling a lot of one-off sessions with the occasional two-session pack, three-session pack, maybe six-session pack. But now –

Lynne: Maybe, it was. That happened, it was pure, like I had this moment of clarity, and it was more like a spark, and then it would disintegrate. So, yeah, that was probably the biggest change.

Alison: Yeah, because now you’re selling six-session packages like hotcakes. Awesome. I love that. And you’ve got a couple of like 12 packs in there as well. 

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Question To Lynne: So what do you think, because I think this is really common. It is normal to start off selling one-off sessions because it’s, you can kind of wrap your head around that, especially for the solopreneur. But the way to get more consistent clients, more consistent revenue, it helps your business, and it also helps your clients and patients because now, instead of falling off at session three or four, when they purchase that package six, they’re going to get six sessions and they have a higher likelihood of achieving more results and making more progress. 

So for you, what has been really helpful to transition and shift from more of the one-offs to selling more packages of six?

Lynne: I think the biggest differentiator for me was being able to identify what is the end result of those packages. What would they realistically be able to achieve within a specific time frame? 

And because most people, when they’re coming to see me, they are recovering from an injury. So that takes a few weeks. And then from there, we’re at the same time trying to make sure that they’re moving better, and then they want to get stronger. And we know that, generally speaking, it takes a minimum of six weeks to develop any sort of true strength in any sort of muscle group or movement pattern. And so recognizing that it’s the need for them to accomplish their goal of recovering, that recovering from the injury and then getting faster, stronger, running for as long as they want is strength, then they need to meet for a minimum of six weeks. 

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And the goal at that point is to make sure that we’re on the right track, that they are making a commitment to themselves and then honestly scheduling it at least like the first three to four weeks, we’re putting it on the calendar. And there’s always that hesitancy like, Oh, man, what about my time?” And just letting them know that it’s not forever. It’s just for the next four weeks, we’re going to meet once a week to make sure they’re on track. And then sometimes, typically from there, then we spread it out, usually every other week.

It’s been the biggest reason that I think people have become more able to achieve their goals and given me, honestly, from a standpoint of being a coach as well as a PT, helping them to stay on track with what they need to be able to do instead of just trying to chase them down. 

And it’s almost like what’s helped me be successful with you, Alison, is we know we’re going to meet every week. And so in that time frame, I’m not worrying about what I can’t do. I know that within a week I can talk to you about it. So recognizing that from their standpoint, that’s the same support that you’re giving. 

Alison: You’re totally embodying and practicing what you preach because you’re experiencing it yourself. So now you know the benefits yourself. 

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Question To Lynne: So, I think some of this, what you highlighted, getting clear on the end result that they’ll achieve working with you, the ability to really directly and clearly state that to them with confidence, it goes back to some of the discovery visit or consultation process of being able to highlight that in a discovery visit and do that with belief that, “Okay, yeah, I can follow up on my promise and I can state this confidently.” How did you develop that process for yourself?

Lynne: For my program or for working with you for your own program, for my own program, so I think I always had this like four-step plan based on what the clients’ goals were. And like the first step was at the time, is it protect. So like, get rid of the pain. And then the second step was correct. Then, the third one was transformed, and the fourth one was performed. 

And what I was recognizing is that the protect and the correct kind of go together. So you’re not just spending the first three to four weeks just making sure that you’re out of pain. Typically, that should happen within the first week or so, or something else is going on. So getting really clear on what the healing process is like and then also recognizing that there needs to be a component of a mindset that they’re not going to get sort of like me, I didn’t make the jump from selling one and two sessions to six sessions within. I mean, I’ve been working together, and this is my own journey. So it’s not necessarily representative of what other people will go through, but recognizing that each person has a timeline that they need to follow to be ready to make that change. 

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So I’m basing it kind of more on physiological change, like what the body should do, but recognizing, starting to really realize that people need to make that change on their own mentally as well as physically. And that sometimes is more challenging from others. So, giving us that six-week period gives us the opportunity to recognize that.

And for me as a practitioner, I struggle when they are struggling. Like I want them to get better right away and learn not to internalize that and say, “Hey, that’s part of the process. That’s part of the journey,” is that you’re going to do well and you’re going to get better, or you’re going to do better, and then you’re going to feel worse, and you’re going to do better, and you feel worse. 

But we’re looking for a trend, and you can’t see that in a week. There’s no way you can see that. So you need a minimum of six weeks to determine, are we trending towards getting better? And that’s probably been the biggest thing that has helped me to develop my program is what is what’s realistic to expect and what they can achieve.

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I think my next step is being really clear about what their responsibilities are. So I’m really clear about what I can provide to them. Really getting clear on what is it that they need to be able to do in addition to show off is just communicate with me and do the exercises and let me know how they’re doing so that we can make change progressively rather than in kind of step by step period. 

And the biggest thing that’s helped me with that even if I just meet with them once a week, is staying in touch with them through various communications during the week between our appointments.

Alison: Yeah, you highlighted a bunch of great things like how, as a practitioner yourself, when you’re growing business skills, like moving from one-off sessions to stepping up larger packages, it goes in phases, and everyone’s time frame of when they’re moving from one-off sessions to selling packages of two to three to six to twelve to then maybe well, twelve weeks, three-month program to then maybe a six-month program, if that’s appropriate, the time frames of when those steps happen, it’s different for each person and same with your runners, especially because there’s different types of runners, as you and I discussed, like how you have several different types of patient, client avatars that are runners. 

Some of them are beginners, some of them have been running for some time, but just do it socially. Some of them are, you know, performance, they’re entering races, they’re trying to hit certain PR goals and such, and really bringing that into your messaging and as well as highlighting the different program length of time dependent upon the runner’s specific goals, which again comes back to consultation skills as well. 

Question To Lynne: So, how has working on the messaging do you think really helped your consultations or DVs?

Lynne: So recognizing that, I think part of it is kind of reflecting one of those skills that I don’t love doing, but it’s always really helpful as at the end of each discovery, visitor, initial consultation, where I get to just meet with them on a complimentary basis and get to know them a little bit better and then for them to me is tracking like who’s converting and who’s not, and recognizing that the way I need to, that’s more productive to talk to one avatar, is going to be different than for a different one, right? 

So I am currently finding that I’m more successful with my current messaging, if the runners who are getting started or runners who are older and they’re struggling with what people think of typical aches and pains as you get older and teaching them that they’re not typical if they’re doing things differently, that they don’t have to deal with that all the time. So those are the ones that I think I resonate with, and maybe because especially the older ones, that is my part because that was me as well.

And with beginners, they don’t really know as much, so you know a lot more than they do for everything, for the most part. Now, with the target group that I’m wanting to really explore working with a lot more are more really strong performance type of runners and trying to figure out like, I think those are the ones that I want to be that I definitely need to be more confident. They want to run faster. They want to run farther. They want to run. They’re not so worried about like long-term yet. That’s more of like, like more of my elderly, not elderly, my middle-aged client that’s just a social runner, like you said, and I just want to be active and run with their friends. So I’m hitting, it’s like having the courage to say, better, stronger, that’s more of your beginner runner. 

For life is more of your runner who’s social and just wants to do it for longevity. But being okay with saying faster, farther, stronger, you know, those are the runners who want to invest in their PRs and that sort of thing.

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So, I really recognize that the messaging needs to be different for each person. And I didn’t realize that. I always thought, “Oh, horses, like an experienced elite runner, wants to better and stronger.”That doesn’t really resonate with them. They are already better. They’re already stronger. That’s why they’re elite runners, right? So their big thing is preventing injury that will stop them from running. That probably will stop them dead in their tracks. Like literally like, okay, I need that. And you could also continue to perform better or get your PRs like, okay, I want that. 

So that’s probably the next level of messaging that I want to get, that I want to be more confident in as well. Because I know I can help them.

And so, the way that I consult with each person needs to be different. And I think that’s what I’m changing in my discovery visit too, is not just the messaging, the marketing that’s going out there, but the way I talk to each person. 

And a lot of that is developed in the initial phone call. So they come in, they make a request to talk to me, and I get to know them and get clear on what is the number one thing I want to be able to hear from that conversation? And now I’m recognizing it’s like kind of categorizing what kind of runner they are, right? What’s the number one thing I can help you with? And so, using that as a gauge for how my discovery visit will go, and then using that as a gauge to determine like, what will we accomplish in the initial evaluation and then within the 6 to 12-week program, hopefully.

Alison: Right. Yeah. See, you came full circle. I love that. Cause then it comes back to the end result that they want to achieve and then, you know, recommending the appropriate program, whether it’s six weeks or 12 weeks for that end result and clearly describing why most likely they’re going to need more than just one session.

Lynne: Right. Especially if it’s been, and most runners are notorious for ignoring things and letting them go for a while because they’re used to running with pain, it’s part of, especially endurance sports, it’s just part of the nature of the sport that it’s going to be uncomfortable, and it’s going to hurt. 

And so until it hurts so badly that you can’t run, it’s not usually helpful to say, you can have pain. It’s more productive to say, pain so that you can’t run anymore. Like, oh, that’s the big catchphrase for sure. So, yeah. And then really getting clear on what’s my messaging for each different avatar and how I use that throughout the process to get them to where they want to be.

And I think we talked about this a few weeks ago, Alison, where I had one DV, and I was just really excited to meet her, and we just jumped right into like watching her run, and then honestly, she didn’t convert. When I took the time to reflect back, I was like, when I weighed the pitch to have her come in for the initial evaluation in my head, I realized, “Well, shoot, I didn’t ask her what’s the number one thing she wants to accomplish.” So now I’m grasping at straws to try to interpret what she needs, but I wouldn’t had to do that much work if I had asked her, and whether she realized it or not, you could feel in the energy in the room that there was this like, okay, I’m good, like, you know. And I don’t know, it was a good lesson learned. Like that’s the only thing I need to know for sure. Everything else is relationship building, that’s the first thing, and just hearing them.

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Alison: Yeah. And I think you pointed out such a helpful insight for so many practitioners, because sometimes a common thought, when that happens, is, “Oh, you know, that’s why DVs are such a waste of my time because people just take advantage of me and are trying to use me as free information,” which takes the control and the power away from you, you know? 

Where you’re really just like, now looking for the needle in the haystack of that one particular client or patient that’s absolutely ready and has the money ready to go and all these factors, but in reality, if we take the time to look at each discovery visit, whether they convert or not in and gather those key sites of information because sometimes it can be as simple as just one question that needs to be asked to that potential client that can change everything.

And so I think you highlighted such an important piece of information there, which is to review each of your DV sessions. So even the ones that convert, so you can figure out what you did well. 

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Lynne: Exactly. What was it that I did well, and asking them, too, I think that’s one thing that, you know, find out what do they want? And then, when they say yes or no, what’s the why behind that?

And again, I think where I get stuck sometimes, Alison, is thinking, because one of my strengths and one of the things that I really value is personal connection, so I tend to, that’s where I shied away from packaging. Cause I thought, “Well, everybody is different, so they all need something different,” but it just makes it so much harder to sell and create personalized packages for everybody.

And I think that’s what I learned from you is that you create this session, this package, this six and this 12, that doesn’t mean I can’t adjust it, and I have for some people when they’re like six, I was like, okay, well, what feels comfortable for you? 

Like three, okay, let’s do that and see what now, but then you’re clear. Like you said, your goal was this, that it’s not realistic for us to achieve that, and you might dig in a little bit more like, why is it three? Are you a little bit worried that it might not work? I totally get that. But just know that we won’t achieve that goal. 

So, I think I’m getting better at communication. That’s probably one of the biggest skills that I tend to assume. And that obviously gets us in a lot of trouble. Just trying to get better at verbalizing things out loud and then giving the other person the other opportunity to do that in a non-threatening way, so they don’t feel, cause they’re vulnerable too, right? They’re hurting, they’re investing money, and they’re going to spend money before they get the product. That’s really scary, I think. I recognize that.

I mean, I knew you when I started working with you. So it was an easy sell when I realized that what I needed was to work one-on-one with somebody, but I didn’t have to develop that trust because I already had that for a lot of clients, especially recently. I don’t know them. So, you know, I think, like you said, the process of them building that trust to like, “Here, I’m going to give you all this money so that you can help me achieve this goal,” it’s like taking somebody out on a date, cross country, before you even bought them with a cup of coffee. That’s really the key to that, and I’m getting better at recognizing that, too. 

And this was such a growth process, being a business owner, I never thought I wanted to be one when I first was in PT school. And now I admit, I tell everybody every three to six months, I go, “Maybe I should just go get a job, get the one in the ads.” And I’m like, “Oh, would that be so much better?” But I know what it’s like. Cause I was a PT and a PT assistant working in a more traditional setting. And I’m not going to bash any of those because I work in some places, but knowing that when I’m looking, it’s not ’cause that’s what I really want. It’s more out of fear. And they’re just as afraid too, right? To make that investment.

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And so, and that’s the other thing, too. When, you know, somebody’s really nervous about making that investment. I always say, “Hey, you know what? At any point, if you feel like this is not a good fit, my intention is not to keep your money. If you feel like you want to refund, I will fully refund your money. Just my intention is for you to get, to learn something, to improve. And if you don’t feel like that’s what you’ve gotten, then by all means.” That took a lot of courage too, cause sometimes it comes from fear. Like, what if I don’t have any money? But at the same time, you’re like giving them that reassurance that, “Hey, this is a safe place for us to learn and to grow and to improve.” And that sometimes even just hearing that, and honestly, I’ve never had anybody say, “I want my money back.” Well, I did have one, but she never came. So of course, like, of course, she gets her money back. But anybody that’s made the investment and it’s like, either they got better sooner, and I keep telling them, “Hey, you got two sessions left.” They’re like, “I’m good.” Like, all right. But I still reach out because, obviously there’s still the opportunity.

Alison: Yeah. Or maybe they have a new goal or something, totally.

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Lynne: But I’ve never had anybody say that or reach out and go like, “That wasn’t great. I want my money back.” So, hopefully, that’s a good sign.

Alison: Yeah. And that’s what I’ve seen a lot with you is like in terms of your own growth is a lot more confidence in, you know, recommending, like you really need this type of package versus this type of package or, you know, clearly describing six sessions versus one session, the benefits of why someone might want that as well as in your messaging too. 

Because when we first started, your e-mails were more general and you tried to bring a lot of information all into one e-mail, and now you’re really doing a great job highlighting, you know, giving valuable tips, but speaking to one of the avatars and one call to action.

Plus, you’re running form clinics and all the, you know, a lot of networking, just being out there and the community, all that has really led to like consistent DVs throughout the year for the most part.

Lynne: Yeah. I’m like, I’m really active in many of the local running groups and luckily, it’s something that I enjoy doing. So it doesn’t feel like I’m working for sure. And there’s definitely a word of mouth, but there’s also a perception that you have to be really broken to see me.

And so learning to differentiate myself in that manner has been really helpful. But I think too, because they used to write these e-mails and it would be so overwhelming, like, “Oh gosh, I have to write an e-mail.” And then one thing that you said is just, first of all, nobody’s reading all that stuff first year, second of all, one thing, pick one thing, and chances are like, if they don’t need it now though, they might remember it later, or whatever you’re trying to, of the five things you’re going to discuss whenever you send it out, there is when it’s the right time.

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So that’s why you have to keep doing it because, eventually, they can’t keep hearing that messaging. And that’s why it’s also helpful, I think, to have consistent messaging, because even if we’re speaking to three different avatars, the messaging is still generally simple. And that’s one thing that we’ve really started to hone in on is that you need a personalized plan, right? 

Even though it’s like a six-week program, we’re going to work in those six weeks to personalize what it is that you need to do in those six weeks, right? So the structure itself is very generic, protect and correct, like transform and perform for sure that that’s going to apply to everybody. But how we get there is going to be a little bit different for each person. And that’s where I think people feel like, “Okay, I’m getting something personalized,” as opposed to in other places where you’re just getting a bunch of stuff that everybody else gets at the same time. So, yeah.

Alison: Yeah, I love that. And the result has been like you when we first started working together, you know, you were, and correct me if I’m wrong, because I’m trying to remember back now, but you were around like between 2K-4K months with an occasional six to eight month. And now we’re looking at you hitting six figures.

Lynne: I know! It’s crazy. And honestly, Alison, like this year, it wasn’t until we had our most recent conversation and we talked about where my numbers have been consistent that you said, “You know what, that might mean that you’re going to hit six figures.” I was like, “No, it’s not.” 

The other consistent thing about seeing somebody on a consistent basis, and that’s why I know I’m helpful, too, because when my client struggles with like a one day or one week where they’re really hurting, all of their energy is directed that one week. Like, “Oh, I’m terrible. I feel bad.” Whereas, and quite honestly, October was a tough month for me. So I look back, but a tough man meant a thousand less than eight. It felt like a lot less. But at the same time, I think I had more consistent people who had already been paid for their packaging. And so that probably is why it felt less, because I didn’t have more numbers, but I had the people still coming in from previous. So, yeah, just having somebody to help you look at the big picture and not get stuck on like one or two bad moments has been really helpful.

So, yeah, over the course of the year, I just remember really riding high through the summer, and then when the fall hit and it slowed down, I just felt this energy, and then it started to pick up again. And so, yeah, it’s been pretty interesting for sure. Just how, and now, you know, starting to really put the numbers together and go, wow, that could really happen. And that’s exciting and scary all at the same time.

Alison: Yep. That’s amazing. Congratulations, first of all.

Lynne: Thanks for your help too.

Alison: Oh, of course. Yeah. You know, when we were talking about the numbers is that you’ve been tracking, you’ve been analyzing your numbers more consistently, too.

Lynne: That’s a big thing that again, and it’s interesting that when I say this out loud, because I always, we always feel like we’re the only one, right? Like struggling with three certain issues. And for me, the stuff that’s really fun and interesting is working with people and helping them solve those problems. 

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But the money is this something that I’ve never enjoyed looking at, even when I’m doing well, I’m just like, “Okay,” it just feels so overwhelming. So kind of simplifying the process for me, like what works for me and how to go over it, has been really helpful identifying, like, what are the key things I need to track just one or two things again is really helpful.

And, you know, it’s really interesting. And this is sort of that messaging from kind of the yoga universe, but generally speaking, that what you look at and what you refocus on is where it grows, and sure enough, on the months where I’m not as consistent at looking at my numbers, it feels like my numbers come down, but then when I look at them when I go back and go like, “They’re really not as bad as I thought.” So it’s almost like you’re avoiding it, because you think it’s going to be really, you keep kind of, I see when I was a kid, and I would get scared, I would just put the blankets over my eyes. Cause I figured, like, if I can’t see it, it’s not there. Right?

So kind of that mindset, it’s so funny how a lot comes, seems to come back to when you’re a kid. But when I actually took the time to look at it, I was like, “It’s not that bad.” There are two things that I think are really helpful, one, you either go, “Wow, it’s actually better than I thought,” and two, instead of looking at it as like, “Well, shoot, that’s, I stink! I’m a bad professional and bad business person,” then you go, “Hey, I need to call those people and get them back on a schedule,” you start looking for opportunities to create that opportunity. And not just because you’re trying to make money, but you also recognize that you got bills to pay, you got stuff to do, and you have goals you want to achieve that require those financial goals to be met.

If it really is just one or two people to call again, it doesn’t seem as overwhelming to achieve those goals. So you were able to determine, is it a shrink goal or is it something that like, “Okay, that’s a bad one.” I think that’s where working with somebody like you is really helpful. You’re like, “Okay, let’s not take it personally. Where can we achieve? Where are the best opportunities to solve this problem?” So, yeah.

Alison: And there have been several weeks where you’ve hopped on a call and you were like, “Yeah, the week started off slow, but I just sent out a few texts,” or, “I just checked in with a few people, and all of a sudden it was,” yeah, it doesn’t have to take a lot.

Lynne: Exactly. And then the benefit of, you know, kind of having more, generating a lot more leads is that you don’t feel nervous. That you’re like, “Hey, this person might not come in,” and that’s okay. Cause there’s a bunch of other people who can use and need my help at this point in time. 

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So looking at the numbers for me, and some people love it. And so more power to them because it is really, really powerful and beneficial and necessary for those of you that are out there who feel like it’s a chore, I feel you. So, find a way to simplify it for what you need to do. And the consistency of it is where your focus goes, and that will grow as well. And you look for opportunities. 

That’s why I think as a business entrepreneur, we’re all in this because we have this desire to continue to improve. And then, when we struggle, we think we’re all by ourselves. And for me, it’s always helpful to hear, really, I don’t know if I’ve called mine successful, but somebody that I guess when I was bringing in half the amount of income that I am now to hear somebody say, “They still feel that way?” Okay. That’s totally normal. And that you can still grow and have those fears and concerns. You do it anyway. It’s really the key.

Alison: And you are successful!

Lynne: I know. It feels so weird to say that. And it’s funny. It’s awesome that you say that because I remember talking to my husband about that as well. And he was like, “Why do you still feel like that you’re not?” 

And I think it’s again, I think that’s part of like being maybe a little bit A type personality, is you always see like the big, like a further picture, another goal, another target, but having the opportunity and people around you to help you go, “Hey, you are currently successful. Even if you stop everything that you are doing right now and do something else, what you did and what you built has been a success because of what you learned and the people that you’ve helped.” And, we tend to grade our success based on money and impact and like big impact, and maybe that’s because that’s our heart, we want to make the impact. But it’s just a reminder.

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Years ago, I heard a business person. She’s like, wow, does it have to be big? Wow, it means personal. And by working with people one-on-one, we’re already making wow.

Alison: Yeah. Cause you’ve helped so many people.

Lynne: Yeah, definitely. And a lot of it, and luckily, I get to do it. And that’s why I think I, when I look at other job opportunities, working for other businesses, I think I’m still going to help people, but I don’t get to do it in a way that’s personal to me. And that’s really, really important. And I’m lucky cause I have a spouse to support that, and he understands that.  

Alison: Well, congratulations on all your success! Like having a, you know, a schedule that’s much busier, you know, averaging on target for hitting six figures this year, all of that. You’ve really grown a lot and way more consistent in your marketing and your messaging. I just love it. 

Question To Lynne: Any parting words of wisdom for the practitioner that maybe is where you were a couple of years ago, two to three years ago, helping them to stay on track and keep going?

Lynne: I was in a few different groups at one point in time, and they were great. And I think I liked that. I felt like I surrounded myself with really amazing people. And maybe that was part of the problem that I felt like I wasn’t successful because I didn’t look like that. But when you recognize that something is not working, instead of beating yourself up for it, find or ask for help. I think that was the biggest thing. 

Like when I heard your messaging, and I didn’t know if I necessarily felt like I needed it. I just said, “Oh, I trust you,” and it was after the fact that I learned that I needed more of a one-on-one connection from a coach. So if you’re thinking, “But I started with a group and I felt like, okay, that was really helpful for the time, but it didn’t, definitely didn’t get me to where I wanted to be.” That is not the case for a lot of the people that I worked within those groups. They were able to achieve different levels of success financially with that group setting, I needed one-on-one.

So first of all, know who you are, what makes you tick, and what’s going to help you to be successful. And if you’re not getting it, ask for help. 

Also Read: Learn How to Close Sales Calls Without Being Slimy 

Alison: Yeah, a hundred percent.

Lynne: So I think that’s my message for right now. Cause I think for me, I kept thinking, “Oh, something’s wrong with me. Why am I not achieving that success?” And it was only after working with you one-on-one, recognizing that I needed more of that one-on-one guidance. Cause it was for me, it’s easy to hide behind other people and help them with their problems. Cause that’s what you do, but I can’t hide with you. I think that’s the case.

Alison: Yeah, totally. A hundred percent. And it might shift. Like I know for myself personally, there are times where like, I really crave a group mastermind dynamic, and there’s times where I’m like, “No, I really need one-to-one right now,” or I do both. And it just oscillates with whatever’s going on in my business and personal life too, at the time.

Lynne: Yeah. And listening to that messaging, there’s something I was telling my daughter the other day, and I’m starting to get better at it is that when something at your heart is, something is pulling at you at your heart, you don’t have to do it, but listen to it, like reflect on it, think about it, but there’s a reason that your instincts are telling you to go in that direction, explore it and find somebody that can help you piece it together. 

Because that person can help you to see the bigger picture and then help you make, try to at least start to make a decision that’ll leave you in the direction that you want to go and no decision is usually permanent. 

As I say with my clients, if you decide that you need a change, I get it. That’s totally fine. And I think most honest business coaches, they’re going to say the same thing, like, “Hey, if it’s not working for you, I’m not sure to keep your money, as long as you’ve made your investment to me, I get it. It’s not working. Let’s, you know, let’s make you be successful elsewhere.” And that’s like the right coach, the right mentor will want that for you as well. So that’s for help, get references and just know that the right person is out there for you. Just don’t stop until you find them.

Alison: Yeah, I love that. Well, thank you so much for your time and sharing your story today.

Lynne: Thanks, Alison. Thanks to you for the insight and the motivation to jump on this and just to celebrate like what I’ve been able to accomplish this year and, cause I didn’t recognize it, and it would have passed me by if I didn’t have the opportunity to, reflect on it with you. So thank you.

Alison: You’re very welcome, and huge congrats. You deserve it.

Lynne: Thanks Alison. Take care. Good luck, everybody.

Hey, if you’re ready to grow your wellness business, I want to invite you to work with me. You’re going to make your first six figures and then scale beyond. Your next step is to book a free consultation at igniteurwellness.com

Okay. I’ll see you there. Bye!

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Alison McLean

"I help the Entrepreneur reduce stress and live a more fulfilled and balanced life."