The Ultimate Guide to Creating and Selling Your Online Wellness Program

Hi there, wellpreneur. Welcome back!

Today’s blog is actually from a workshop I taught in March on How to Launch Your Online Program. And I’m bringing it as a special onto the blog, because I received a lot of feedback from yoga teachers, massage therapists, physical therapists, wellness entrepreneurs, saying that they appreciated my honesty about knowing some facets of launching an online program that’s helpful to plan your time and strategize for the big picture of your business.

I hear many entrepreneurs who go to try to launch an online program and are uncomfortably surprised, unfortunately, by the amount of work that’s required to get a certain amount of people into that program.

So in this workshop, I go over how to launch with more ease, what to do if you do offer one-to-ones and maybe you want to bring that online, you have a brick and mortar, or maybe if you teach yoga classes, if you feel kept out with your current revenue, kept out with your time, and you don’t necessarily want to abandon all that you’re doing, but you do want to make more money and you don’t want to work more than you’re already working, then this blog is for you.

We’ll go over how to price your program so it launches with more ease. We’ll go over the Six-Step Framework To Launch Your Program and sell it out with more ease. You’ll know the best type of online program to choose and how to launch your online program, and so much more.


All right there! Hello. Welcome. Welcome. Welcome. Today we’re going to talk about How To Launch Your Online Program With Ease, Get It Sold Out Simply.

It’s time to launch your online program with ease. You’re in the right place, especially if you’re a wellness entrepreneur, meaning you’re a health care provider, a body worker, a healer, a yoga teacher, massage therapist, practitioner of the arts, whatever you call yourself, this is really specially catered to you because I know what it’s like to try to work back to back-to-back sessions, or teach a bunch of classes at all hours of the day, working weekends.

And you hear this enticing suggestion, “Oh, you can get out of the time for money trade if you just launch an online program,” which is true. However, a lot of what’s taught out there is not specific to the wellness entrepreneur. And because of that, personally, I’ve flopped in launching my first online programs. And so I’m going to save you a whole bunch of time and energy, maybe even money right now by learning from my mistakes so you can launch your program with more ease.

What I Hear From Wellness Entrepreneurs And The Mistakes They’re Doing When Launching An Online Program

Okay, so often I hear from the wellness entrepreneurs, like, “I’ve been teaching yoga for over a decade,” or, “I’m a physical therapist and I specialize in this certain thing. I know that my content is good. Like my patients get results. My students love my classes. My book is amazing and the corresponding program will transform people’s lives. But no one is buying. No one’s buying my online programs.”

So if you’ve experienced that, you are in the right place. We’re going to go over why that might be happening, and what to do instead. If you doubt because no one’s buying that you have the right program, maybe it’s the right modality of program, a membership versus on demand versus group, or you doubt your niche. If you have doubt, because no one is buying, then this is especially for you. Because one thing that can really suck and drain your energy and time is by continuously switching your offer, continuously switching your price, your niche, your program, all the things.

Instead, I have something of what you will do instead. And if you’re just feeling really busy and overwhelmed, you don’t know what to prioritize to make your online programs successful and sell that out, then this is the place for you.

Because what I see with a lot of entrepreneurs is they go to sell their online program, and they just add this additional offer, this on-demand program. Let’s say you’re a pelvic health physical therapist and you have a clinic and it’s busy and you feel a little tired, exhausted, because you’re seeing back-to-back patients all day, and you feel capped out on how much revenue you can earn because you’re not ready to hire your staff. I get it, it’s scary to hire staff and maybe you want a little bit more security and sufficiency in terms of your bank account to hire staff as well. And so you’re like, “Oh, an online program will be the perfect solution. Because I can add the offer, I can make an additional money, and it’s not having to work with more people.”

Or if you’re a yoga teacher, not having to teach more classes or do more private. And yes, this is great thinking. However, what can really sabotage your success is if you take the foot off the gas, of shifting your focus and your priority, so not selling as much or not marketing as much for your physical therapy clinic, or for filling your yoga workshops or for filling your yoga classes, and you shift all your focus to this online program.

And if the online program doesn’t sell right away, then you have luck, because now you’re having less revenue coming in and your online program is not selling. So in this blog, I’m going to teach you how to plan for that. And I have a specific process that I learned from my own coach called Protecting the Profit.

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And the other thing about that is, knowing that more offers or having an offer suite is not necessarily better. So we’ll go over that as well. There is a time where maybe you do want to have multiple offers. But it’s knowing the criteria of when that situation applies for you and your business.

This leads to that second common mistake there is trying to scale meaning bringing in more offers before your business can support that. So how do you know if your business is ready to support an additional offer, we will go over that.

And the last one is really underestimating the amount of work required to launch an online program. Again, I see all the time it’s being sold, get out of the time for money trade. And so you go in thinking you can do the full four-hour workweek and have the successful program and back off teaching and back off one-to-one sessions. And the problem with that is multilayer because first of all, it’s very focused on your needs and your business, which is fine. That’s why you have a business in the first place. No shaming, no judgment there. But it’s not client-focused. So there’s a way to bring in an online program that’s client-focused, and we’ll serve your business and your goals. But the key is staying client-focused. And knowing that when you’re doing that, there’s going to be work required.

So we’re going into this workshop, knowing the truth is out there. You’re going to have to do work to market and sell this online program. The work will be different, though, than having one-to-one sessions or teaching group classes. So you have to plan in that amount of work and it’s knowing that the work you put in now will help to create more flexibility in your schedule. And when I say you’re working, I don’t mean overworking. I don’t mean working crazy hours into the evening and staying up late or chewing up your whole entire weekend. I’m not saying that, because if you’re burnt out, then your program will run the risk of not selling as well as it possibly could when you’re having energy and confidence in it.

Plus, when you’re burnt out, then you’re not going to be able to be that teacher or that practitioner who shows up to your classes and your sessions with energy. And that’s part of the reason why your people want to work with you is that they want more energy, they want more vibrant health and wellness in their own lives. And you want to be an example of that, not to say that you’re not going to go through stuff and life happens, right? And that you may have times where you don’t feel well yourself. But there’s a difference between having energy in your sessions, and you know, going through something in your own house, right? We all know this.

So following this workshop, you’re going to know when to launch your online program. And we’re, again, we’re going to go over strategically. So you’re working with the maturity of where your business is now, you’re going to know the best type of program that will sell for you to help sell with more ease, and when to create the program, even if you’re busy. So you’re not overworking and burning yourself out to try to make this successful. So we want a sustainable business still.

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A Glance At Who Am I and What I’ve Been Through as a Wellness Entrepreneur

So who am I? I’m Dr. Alison McLean. I’m a physical therapist. I’m a yoga teacher. I’m a massage therapist, and I’m a coach. And I was totally sold into that time for money trade.

When I had my brick and mortar physical therapy clinic, I was exhausted and burnout because I was teaching seven days a week, I was leading yoga workshops and yoga teacher trainings on the weekend. I was tired. And so I fully bought into that. And I learned from some of the big gurus out there, Steve McClaren, Amy Porterfield, I was in her world for a long time, even in my physical therapy mastermind, I’ve took online how to launch online programs through him through my website person.

So I’ve fully submersed myself into thinking outside the traditional physical therapy lens of what’s available for me, especially because some of you know my story. In 2017, I was diagnosed at only a year into my business with rectal cancer and a genetic mutation called Lynch syndrome, and I am fine now, I’m five years cancer free, which some of you know is a huge milestone, but I still manage my Lynch syndrome diagnosis. I mean, just last weekend, I went and got an MRI and in a couple of weeks, I have to get another colonoscopy. I get them every six months or to a year, depending on what pops up in them, because I do have, they are still removing stuff out of my body in regards to that.

And so, having a business is so important to me. It is my purpose. It is my passion. But at the same time, also, as you can see, there’s my daughter and my husband, living life to the fullest, having enough time. This you see me here doing bridge pose, that’s after three abdominal surgeries. The only way I can do this pose again after three abdominal surgeries, is by having the time to invest in my own self-care, and have time to enjoy life, actually having time to enjoy life. One of my naturopath, one of my own house care practitioners tells me is the best cancer prevention. So I fully want to have a sustainable business myself.

In fact, now my business is making more money, I’m working way less hours, I’m working primarily online. So I have so much more flexibility myself and my own business than I ever did when I had my brick and mortar. And I know, that’s possible for you to. Not that you have to give up your brick and mortar. Not that you have to change your niche like I did. I do help people who just want more flexibility in their schedule, that just want a little bit more flexibility in their life, that they don’t have to be chained to their brick and mortar.

So whatever it is for you, I help people with that. And I am a living example of that. And I’ve never been the traditional physical therapist because I was a massage therapist for a decade before I came into physical therapy. And I’ve been a yoga practitioner for over 20 years now. So I never wanted to do the traditional physical therapy and I think that’s given me a bit more freedom working as a massage therapist and having people pay me $200 cash base coming to see me for back pain and headaches when I didn’t even have my doctorate showed me what was possible.

And I brought all of that into my physical therapy world. I never had a traditional physical therapy clinic where I called it physical therapy. My business was always Ignite Ur Wellness from the very start. And so wellness has always been a huge passion of mine, which is why I love to help the wellness entrepreneurs grow their own wellness business. Even if you’re a health care provider, it doesn’t have to be so separate of owning a brick and mortar physical therapy business and your in person patients and this online program.

And I think sometimes separating it so much can actually hold you back and sabotage you. And so I will get into that more because as a physical therapist, as a business coach, I’ve helped hundreds of students, patients and clients all over the world. Right now I have a client in France, I’ve helped people in Brazil and Portugal and Canada, I work with people all over the United States. And the work I do compiles like 20 years of experience of every session, working with people, getting wins and transformations and changes and shifts. I bring that to everything I do. And I still get messages from people that have worked with me years ago saying how this one session or this one sentence, they hear over in their head, and they replay it again and again. And it has just shifted so much in their life.

So I have a business coaching program right now where I help wellness entrepreneurs create profitable business while having their own time to embody their own wellness practices. This is huge for me. I live it myself. And this can be done with an online program and a brick and mortar, an online program while teaching yoga classes, doing private sessions. You do you. It can be a hybrid, there is no black and white solution to what you want to offer. In fact, I think even though I love science, is that sometimes we make things so black and white, that it takes away the creativity, it takes away the art of what really makes you different from everyone else, what really makes you the specialist so well. And you can really bring that into your online program.

So that way if you are offering yoga for stress relief, for example, and there’s other people doing similar things, why is your program different and why should people sign up with you?

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Framework On How Launch Your Online Program

How I teach launching an online program is different what’s out there because I think sometimes people separate it too much from what they’re currently doing, and it takes away from what they’re currently doing and there’s a lot of risks with that. So this is really utilizing all that you know, and it’s not adding more to your list because I know you are already very busy.

First Step: Picture Where Do You See Yourself And Your Business In Three Years

So big picture plan. Number one is, where do you see yourself and your business in three years. We’re going to do this right now. So get a pen and a piece of paper. If you haven’t already, I’ll give you another second. I really want you to, this is why I call it a workshop, not just a webinar, because I really want you to walk away with information and next steps and clarity in the direction that you want to go today, right now.

So grab your piece of paper and your pen and just close your eyes a moment. And consider if you have a brick and mortar, if you’re teaching classes, if you’re doing one-to-one sessions, and you want to add in this online program, how does it fit into your big picture of your business in three years? Where do you see yourself? Where do you see your business in three years from now? Write it down, and write down where this online program fits in.

And remember, stay client-focused as well. And we’ll get into exactly what I mean with that, but interpret it in whatever way is meaningful for you. With this big picture plan, think about your clients, as well as your business.

So some of you, the online program might be a complement to your one-to-ones. I’ll give you some ideas to help some thought processes. Some of you might shift from one-to-ones to doing more group, doing more online work. Some of you might have a hybrid, there is no one right answer here. It just depends on where you feel that you help your clients get the best results.

And it’s also knowing your numbers. So before we start to think about the online program, a way to protect your profit is really examine the revenue that you’re currently making. Now, where is it coming from? Is it coming from one-to-one? Is it coming from workshops? Is it coming from classes? It’s important to know that because when you bring in an online program, you want to leave room, you want to leave space for trial and error and experimentation.

Often, it takes several tries to really get to the numbers that you want to achieve. I know for myself, it took several tries and finally figuring out an online program that works. For example, my own coach, who I think last year made 13 million in one year, took her I think about one year, she launched six times. And she found every time to meet her goal of how many registers she wanted in her online program.

So you have to be aware of that and leave room for failure and know that failure doesn’t mean anything’s wrong with your capacity to launch an online program and have a successful online program. It’s just part of the process. Failure is part of the process. We need to normalize that. And you need to be prepared for that in terms of your revenue and your numbers so you don’t freak out or you find yourself in a financial hole where that’s too risky.

So how will you plan for that? And also, another part that people ask me, “Okay, what does having a mature business mean? What does that look like?” So it’s beginning to know your current audience. So how many people follow you on Instagram? How many followers do you have on Facebook? TikTok? LinkedIn? How many people are on your e-mail list? If you do primarily networking events, how consistently do you get clients from that? How consistent do you convert your clients? The numbers of followers doesn’t necessarily dictate anything. I know people with an e-mail list, for example, of 300 people, and they are making multiple, multiple six figures. That means that they have a super warm, active audience.

You might have an e-mail list of less or more, but more importantly, is it active? Is it warm? Are these people ready to buy from you because they trust you? They’ve worked with you maybe in the past, or they’ve just been reading and opening your e-mails for years or following you on social media. This is important to know, because we’re going to get into different types of online programs in a moment.

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But there is a difference of doing one-to-one online for example, versus launching an on-demand group program that maybe has a start and end date. And you want to get 10 people in and go through that at the same time. Or an online program where you just want to get a bunch of people to go through and you’re continuously enrolling people in them.

To launch a group program once for example, with 10 people may be possible. But do you have a depth of audience to do it two, three, four times a year to create a significant enough revenue, where if you did want to back off one-to-ones, for example, that you have the ability to support that for yourself? So that’s why I say you don’t want to just abandon everything that you’re currently doing. You still need to keep bringing money into your business and doing what works as you figure that out.

Because many people are very, unfortunately, surprised to learn that they don’t have a super warm audience or a depth of the audience to fill a group program over and over again, to bring in significant enough revenue, or significant enough revenue where an on demand program is usually maybe one to 2000, or a few hundreds, that means you got to get a lot of people, hundreds of people to have a six figure business in one year.

So do you have enough people in your audience to fill that? You got to make sure that the numbers are matching up. First, this is not information that’s normally taught in these online programs. And I’ll tell you knowing this, even though it might not be what you want to hear, it might feel super uncomfortable, your brain might be like, “Well, I just want to launch the online program, I just want to do the thing.” But sitting in them, that discomfort and knowing those numbers will save you so much time and energy, and it’ll protect your business for the future. So the time that you invest in this now will save you time in the future, and help create more money in the future. So trust me here, you want to know those numbers.

Second Step: Have A Program That Solves Your Client’s Biggest Problem

Okay, so the next thing is, again, I mentioned this is being client-focused. So, to successfully sell an online program, no matter what it is, the fastest and easiest simplest way to sell an online program is to have a program that solves your client’s biggest problem. So what is their need? Think about that now. Maybe it’s that they’re stressed out. Maybe it is that they feel overwhelmed and burned out and tired. If you’re a physical therapist, maybe it is back pain, that’s a huge one. There’s more in the women’s health, they are having trouble postpartum, shifting back into their normal life. You can create an online program with that and work with people all over the world. Maybe you work in the Reiki or the light working side of wellness. And you’re helping people to reduce stress through that fashion. What is their previous problem?

Here’s the next question. And this will help with your marketing a ton, how does this problem show up in their day-to-days?

I just taught a group of people yesterday for a co-working space here and we were talking about if you think of their day, a Tuesday at 2pm if they’re stressed out or if they have back pain, or if they’re not able to lift their baby, because they have pain due to a cesarean. How is that impacting their life? Get several layers deep of asking what happens then, what can’t they do then? Go several layers deep. And all of that will be gold for your marketing.

And it also helped to create modules for your program and really speak to that this is being client-focused first, which is the reason why you got into having a wellness business in the first place. So write that down.

Okay, now we’re going to switch it and talk about the result that they will want to achieve. So in your online program, your online world, if they come in, whether it’s group, one-to-one, on-demand, any form of membership, any of these options when going through that, what will their life be like afterwards? How will their life be different?

So if they have back pain, reduction in back pain, symptoms, rate, but how will that impact their life? What will that get them when they have less back pain? When you know for the postpartum mom, when they’re back doing the things that they love, going out for hikes, what does that give them? Connection? They’re back with their friends. Confidence. Okay, how does that show up? Well, if they’re confident maybe they’re having more sex with their husband. Write down all that stuff. Again, this is marketing, and it’ll help to create the actual content for your modules.

Notice that what we’re doing first is focusing on their problem and the result before we even talk about the content. Another mistake I see is people just get right into the content first, they don’t consider any of this, but then they get lost in the weeds of their content. And this is the way to keep your content simple and streamlined. Because you have a busy life, your patients, your clients, your students, they have busy lives too. So you want to make your content, especially in the online world, simple, digestible, easy and streamlined.

So it’s thinking about what they’re coming in with, and what they will get upon leaving. And then you use that for your marketing as well. And everything stays consistent. Everything stays streamlined for when they first enter your world, the message just keeps repeating itself. And when they’re in the online program, the expectation, you meet their expectation because you deliver upon the promise that you stated in your marketing of what they will achieve, what the potential that’s available to them, following, going through on their online program. So write that down.

Type Of Program That Best Fits You

Okay, the next one is talking about what type of program is the best fit for you.

So as I mentioned, I learned from some of the big gurus out there, and like Amy Porterfield, I was part of her world for a while. I did her Digital Course Academy years ago, I think that was 2018. And then I was part of her world and momentum for a while, her mastermind type program, her membership type program. She even came to one of my yoga classes, I got to talk with her, I had juice with her. So I was heavily immersed in her world when she lived here, she was my one of my neighbors actually, she lived 10 minutes from me, not too far. So I was very lucky to be submersed in that.

And she teaches one type of program, having an on-demand program, meaning that it can be open cart, people can come into it at any time. It’s always open, they can buy it and that you know, she also teaches that you can have it opened for a period of time and close it. But essentially, it’s a program that they can work through the modules at their own place. The modules are pre-recorded. Everything is in more independent learning. That is one type of program.

Her friend and buddy Stu McLaren, I’ve learned from him, he teaches all about memberships. And that’s more of again, people can come in at any time and they’re paying monthly. Or sometimes you can have a year commitment. And people pay for a membership for a year all at once. But every month, there’s new content. And so people go through the new content together as part of the membership. That’s an excellent option. It’s also you can work with a variety of price points by that. Some of you have been part of masterminds that were set up in a membership style, at a higher price point of $1k, $2k, or $3k a month, or some memberships for weight loss I know are $49 a month. So it can be a broad spectrum of price points. The thing with memberships is that it takes a lot of marketing and selling because people are always coming in, then you got to market and sell to the people so they retain, so you’re not always having to get new people every month.

There’s also a group type of program, meaning that it can be a 12-week cohort. For example, one of my clients, she’s a hypermobility specialist. And she’s going to be launching a group program for patients with hypermobility and EDS. And she’s going to have a start and end date and trying to get a certain number of people in the program. It’s 12 weeks long. And then she’ll decide how many times she wants to launch that or offer that a year. Now, the thing about that is that you really want to have an engaged and warm and an audience with depth. Because if you’re launching it multiple times a year, it’s easy to sometimes fill in, sell out one time but then to do it again, you have to make sure that you have people ready to go for that next round. So either you have adaptability in your audience or you do a good job of continuously building your list and building it coming in with warm people who are ready to work with you. You can do hybrid options of those, of doing a group with one-to-one component and on-demand with a VIP one-to-one component.

Right now I’m only doing online one-to-one program. Eventually I’m going to be adding in a group. So right now, I only have one offer. And when I add in my group, the reason why I’m waiting for that is I want to make sure my business is mature enough to support that. Meaning, I know my data of both for the client perspective, when I’m adding in a group, that it doesn’t take away from my one-to-ones, that I have processes and systems in place to support my current clients, as well as support the clients coming in a group. And, you know, maybe I need to hire staff at that point. Or maybe if it’s a low volume of people, I can myself do it with VAs. You know, it’s just knowing all the data of that.

So just take a moment and think about your numbers. Think about your revenue, think about the style of program that would be the best fit. Here’s the way to make it super simple, what is the simplest to get your client those results? Maybe it’s in a membership, where it’s ongoing, maybe it’s in the group, where it’s a start and an end, maybe it’s on-demand where they’re going at their own pace. I find for the physical therapist, with a brick and mortar clinic, often an on-demand is a great solution because they don’t have to worry about opening and closing the doors. And this is how you avoid having too many offers. It can be a great complement to those current patients that you have.

So when I brought in my Heal Your Low Back Blueprint Program, I gifted it to all my patients, and they just loved it because a lot of the exercises that I taught in the clinic to them that was very specific using straps, and some of my patients have the yoga wall, it can be somewhat complex and detailed. It was all there for them laid out. And so they could go into the program and be reminded of certain things and have those exercises on at hand for them. So that often is a great fit for the yoga teacher who has a lot of classes and has been recording classes, maybe a membership style is more appropriate. And it’s a lower price point. But a lot of times yoga teachers have a bigger audience, because you’ve been teaching, sometimes 10,15 classes a week. So that’s a lot of people you’re exposed to.

So you know, it’s thinking what’s easiest, what’s most familiar for your people? What can help serve your current people now? Help them get results? How does it fit into your business? What is simplest for them? What is simplest for you, and often when you consider all those factors, the type of program, the best program for you, which can be a hybrid will emerge. So think about that for a moment.

How To Price Your Online Program

And then we’ll get into the often talked about question: How do I price it? How do I know what to price it? If you have questions on this, this is often an area that there are a lot of questions.

So when you want to think about the price, it’s not saying for example, a mistake that’s often made is saying that, “Well, a group program is not as valuable as one-to-one, so I’m going to price it less.” That makes it very difficult to sell because you’re going in with the mindset that the group program is not as valuable. So you want to consider that.

Maybe the one-to-one is a little bit more VIP, because you’re able to cater to their issue and individualize the solution for that specific person. But there’s a lot of benefits of having a group like the community. I love being part of my group mastermind programs. Because seeing what’s possible for me, getting to my group program, I get to talk and learn from million dollar earners, multiple six figure earners, I can see so much potential of what’s possible for my business, I get to learn from them, I get to be inspired by them, I get to also inspire colleagues that haven’t made six figures yet. I can help them. And that gives more confidence in my own coaching.

So there’s so many benefits of being part of a group program that is why you want to price it in a way that it depends on the structure and that three-year plan of your business that we created or that you thought of right in the beginning of this workshop.

Or if you were having an on-demand program, what is the price point that makes the most sense with what also you’re currently offering? And where do you want to go? And what’s the value that you’re getting?

Okay, so for example, if you solve someone’s low back pain for good, or you help that postpartum mom get back to having more sex, going on hikes with their friends, getting down on the floor, playing with their baby, and not have being in pain, what is that worth to them? What is the value of that?

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And, you know, for example, like low back pain, or for me, it was helping people get back to yoga. It’s priceless. And it impacts generations, because now their kids see them taking care of themselves and going to yoga classes and practicing. And so it’s difficult to put a price tag on but certainly it takes you from undercharging into the place of overcharging into a place where you’re charging your value.

The other thing to consider is making sure you’re not pricing yourself, you’re not overcharging and you’re not pricing yourself out. So what is that sweet spot of where you can really know that you can guarantee or promise on certain results, and you can deliver an exceptionalexperience. And that’s how I price all my programs where I know I can start on the lower end, for example, and give a lot of value and exceed their expectations. And have them be delighted and give an exceptional experience. And I can always raise it over time, that price, if I wanted.

But there is a higher likelihood of selling your program with more ease when it’s lower, not so low that you feel, experience resentment or burnout, but low enough that you can deliver that lottery experience and raise the price over time as you do it more.

The Marketing and Content Part Of It All

We still haven’t talked about getting into the content because you really want to consider how you’re going to market that. Maybe it is through social media to get a group of people to show up all at the same time. Maybe it is through your e-mail list, maybe you want to go into paid advertising and do Facebook ads, because now at this point, you don’t have time to do more organic marketing, maybe you will focus on organic marketing, there is no one right way. This is what I work on with the people in my business coaching program as we create an align marketing plan that works with what they’re currently doing and what feels in alignment to them, not what they should do.

So I don’t have a cookie cutter approach or a one size fits all approach that says you have to do Facebook ads, or says that you have to do organic marketing. However, if you haven’t hit six figures, yeah, I highly recommend doing organic marketing. So then you can spend your money on other things. And organic marketing allows you to really experiment with your message and figure out what works before you do ads and spend a whole lot of money on ads when your messaging is not working and converting yet. So it’s just my philosophy.

But when you come into my program, that’s really what I help you with. But right now, just take a moment and consider, “Okay, if I have this online program, how will people hear about it? How will people know what will I do? What is my marketing plan, and how does that fit into my schedule? How do I make that work?”

And now we get to talk about content. So the simplest way is to just consider, “Okay, what is the biggest problem that I will solve for people with this online program? What’s the result will they achieve after this online program?” And the middle part, your process of how you’ll get there. It comes from your current clients, patients and students who you work with now. And you might say, “Well, I don’t have a process.” I really guide people through. They just come and it’s one-to-one, and I just help them. But if you think about it, you probably do have a process, for example, you do an evaluation, and you figure out the root cause of their program. And then you do develop a plan using individualize exercises.

Okay. So if you’re taking a group of people through that program, how do they know which exercises to choose? How do they figure that out? So if you look at what you’re currently doing now, and just tweak it to the online world, and a group of people, that’s how you create your content. It’s not developing anything new, it’s doing what you currently do, and it makes it so much more efficient. And when you go into your client sessions, your patient sessions, your classes next, think about how you teach, and what you say, and what you educate. And what are some phrases you find yourself saying over and over and over again? That’s all modules. That’s all lessons.

So write it all out, get it on a piece of paper, and then you can make a framework from that. And then from that framework, that becomes your lessons and your modules. And there’s different ways to create that content. Some people for a group program, during the first cohort, they record the calls and that becomes a content. Some people pre-record ahead of time.

My online program for my business coaching people, for the Heal Your Low Back Blueprint, it was pre-recorded, and I recorded it in between sessions. Some people block off days or a one week to just record it and get it all done. It’s up to you. Use your sessions. They are gold for right now, for creating the program that helps to solve that client’s program, you don’t have to do anything new. Capitalize on your current expertise, where you’re the authority. And that will make it easier to market and sell as well. Because you’re already in that authority energy, you’re already the expert there. So don’t do anything new, it makes it harder.

And then you have to build belief and that new thing and try to sell it at the same time. That’s often why online programs fail. So keep it simple for yourself. So just think for a moment how will you create the content. Start to think of your process right now. And notice the thoughts that come up about your process. That’s what I work on with people in my program, we actually get into the thoughts, we actually get into the belief because that’s the fuel that will sell your program. And when you do that, then you are able to.

For me, when I really got confident in selling my online program, with teaching classes, with offering patient sessions, then my world exploded. I was able to fill my workshops with more ease I considered myself an expert in what I was doing. So everything that I put out into the world was better and I carried that with me into the business coaching world. So now I have a such a more streamlined business. I make more money. I don’t have to teach the work at these trainings and these workshops that I used to lead and always on weekends. I don’t have to do those anymore because now I have a streamlined system or have more flexibility of working online.

I did do kind of the laptop lifestyle where I scheduled some longer vacations thinking that I would work on them and in the beginning, it did not go well because I tried to vacation and work all in one day. Then I realized no, if I’m going to go on vacation, I’m just going to go on vacation and be on vacation. But I do have the option and to choose if it is a longer trip.

So for example, last year, my daughter and we went to New York, and I met my mom there and we stayed for almost two weeks. And I did have a client day. I just booked off one day and I went back to back to back for a whole day to keep things flowing in my business. So people didn’t have to wait too long in between sessions. And that worked out really well the rest of the time I was on vacation.

So the online world, as you probably all know, because of the pandemic, there is so much potential, but it is making it work for you as a wellness entrepreneur without too many offers, where you don’t know what to market, when and where to put your time and your focus. And again, it comes back to the data and the simplest way to help your people.

The Awaken Business Coaching Program

Alright, there you have it. The faster that you make these decisions, the faster you’ll be creating your online program, you’ll be putting it out into the world, and you’ll be selling it and filling it.

So that’s where my program, The Awaken Business Coaching Program, it’s one-to-one for six months with me, comes in. It’s the perfect fit, we go over the areas we discussed today. So you can launch your online program, you can fill your brick and mortar, it gives you more flexibility in your business by knowing what to focus on.

So in this program, we go over these six primary areas of focus. I call them the six pillars, where we first work on one of the first sessions together, we say, “Okay, if you want to feel your practice, if you want to feel your online program, what is your ideal schedule? And how are you feeling in your energy right now? Are you feeling exhausted and tired? Or are you working too many hours?” So we solve for burnout, we heal burnout, we prevent burnout together, we also work with stress management.

So if you’re waking up in the night, and that’s leading to exhaustion in the day, why is that happening? For example, when you tell me that when you started your business, you had this low level underlying anxiety all the time and scarcity and it was fueling and it was showing up everywhere in your consults and your marketing. And so we work on the mindset of everything that you do, including marketing and selling your online program, it’s knowing the metrics to help inform those decisions that we went through of knowing when to launch an online program. And is that the only thing that you offer? Or do you make it a hybrid with your one to ones and it’s a great value add and in some ways, it gives you more flexibility.

Because yes, you can sell it as a standalone if you want, or you can give it as a bonus, we go over all the numbers, of what to track and how to interpret it. So you’re more informed in your business, so you can make better decisions. We go over marketing, creating that aligned marketing plan, how to do it, do you do pay? Do you do organic? We talk about the message your ideal client really speaking to that person. Then when those people come in your door? How do you sell them? How do you convert them into paying clients? So we go over confident selling.

In this program, we also go over how to keep clients happy, get them the results, that is the key because then they’ll be wanting to work with you again and again and again. Yes, you’re still going to be bringing new people in the world into your world. But you’re not always having to sell to new people all the time, you’re retaining some of that, that creates a more streamlined and efficient business. Plus, when you have happy clients, they refer you people, and they tell all their friends. So those are the primary areas of focus. And when someone comes and starts and works with me, it’s all catered to you.

So if you have your marketing plan that is working, then that’s not what we work on. We work on the selling if your sales conversion is low.  Just the other day I had someone come to me and she was saying that she wanted to work on a marketing plan. But when we did the consultation, what we found out that really what was the bigger stressor in her business was not knowing her numbers, and she had a lot more anxiety in her business. And she realized, so we needed to focus on those as well.

People Also Visit: Awaken Business Coaching Mastermind

So the next best step for you is to sign up for that consultation call. And here’s the bonus. If you sign up for the consultation call by the end of next week, you are going to receive an additional 90 minute onboarding call and why you want that is because like I said, we’re going to create some of the structure sure of, if you want to create an online program with me and sell it out with ease and give yourself more flexibility, we’ll get the answers to those six questions right in the beginning.

So then we spend the rest of the time marketing and selling the program and in tweaking and troubleshooting and problem solving, or working on your schedule, what comes up then are working on the mindset. The Awaken Business Coaching, it is both the strategy with the mindset, which makes it very different than what’s currently out there. Because I’ve been a wellness practitioner now for 20 plus years. So you get the benefit of working with someone who’s helped people change their lives for 20 years, and I’m actually a certified coach. So I’m not just teaching business strategy, do it my way, I am unearthing what’s really going on with you, what are your passions? What was working for your business currently? Let’s do more of that. And let’s figure out like, what are the fears? What are the thoughts? What are the beliefs really holding you back? We dial into those.

So that makes the marketing, the selling, and getting your clients results so much easier. It’s very different than what’s done out there. And because I’m doing it one-to-one, it’s all catered to you. And the other bonus that I’m offering has to do with what a lot of practitioners find themselves struggling with is having to decide between investing in, in growing their practitioner skills, or investing their time and money in growing their business skills. You need both, you have to do both. And the more revenue that you make gives you the ability to invest in both your business skills and your practitioner skills.

And I know sometimes your revenue is just not at that point. So I am going to give you an online program of choice. So if you want to go through my Heal Your Low Back Blueprint, and see how I’ve had it set up, that program is worth, at one point was charging 900 some dollars for it or $897, that’s what it was. So you can have that program for free and see how I did that. See how I laid it out. Combining physical therapy, massage, and yoga into one program and helping to get the result for my clients. My patients really love that.

Or if you want to focus on and that will also help to grow your practitioner skills, because you’ll learn a ton in there about how I combined those modalities. Or if you want to bring more coaching, more wellness into your physical therapy practice or if you’re a yoga teacher, and you want to dial in more into the therapeutics and learn more about the yoga wall and straps and props and healing low back pain for example, then I will gift you the radiant being wellness mentorship, where that is valued at over $1,000. Again, if you sign up for your consultation call by the end of next week. And yes, so spots are, you can just go to this website here, igniteurwellness.com, you can click on the big orange button right now and get booked right now because spots are filling up.

So if you’re booking into April, because I see that so many of you have to book into April, just write in the form right now. Just write it. I attended the workshop, and I want the workshop bonuses, then I will honor that if you cannot get into the schedule next week, because I know that is a problem. And here’s the thing, you want to book this now because I am booking up, I already have people scheduled into mid and late April. And that’s weeks out.

You don’t want to wait that long to get these problems solved. You don’t want to wait that long to get these questions answered. Because it’ll cause you to freeze in both what you’re currently doing because you’ll like in your brick and mortar or in filling your yoga workshops and your yoga classes, because you’ll spend time deliberating on those questions. And I don’t want that for you. So book the consult call. We’ll get some of your questions answered sooner rather than later. So you have a confident plan. Regardless of what you choose to do. After that, you’ll have more clarity, you’ll have a confident plan where you’ll know the next steps. So you keep moving forward so you don’t feel frozen and stuck in your next steps.

Question and Answer

Question: So You’re Saying I Shouldn’t Add Another Offer?

Answer: Possibly. I mean, that would be a good reason to come to a consult call. Because again, it’s knowing your audience, it’s knowing can your business right now support another offer? And sometimes the answer is no.

If you already feel like you’re struggling with selling out your current offer, and getting people to fill your practice now, then adding another thing on your plate might not be the best answer. And it doesn’t mean that you’re saying no to launching an online program forever. That’s not what I’m saying at all. It might just mean that your online program is more in the future, adding that additional offer is more for the future. Or what often the best way to do if you feel like, “Okay, maybe my business can’t support another offer, I don’t have a lot of time, I don’t know.” For me, this is what I did is I had a lot of ideas for an online program, is just create a document in your Google Drive or wherever and your journal and just start writing your ideas there. Start taking notes. As I said, in those patient and client sessions, or in your classes of your processes of things that you say over and over and over again of questions that people ask you the same questions they asked you over and over again. And essentially, the program will write itself and then you just have to figure out when to record it.

Or you can do a group program. And in which case that you are not adding additional time to your schedule to necessarily create the program. You’re going to record it and then that becomes the program. But remember that you still need time to market and sell that program. And when you’re marketing your online program, you have to be aware it could take away marketing your current program. And again, that can lead to a decrease in revenue.

So that’s what I work on with people in the awakened mastermind is. Okay, so if I do want to market both, what does that look like? How does that fit into my schedule? Aubrey, for example, she launched her online program, doing one to ones but she also launched her first webinar for the first time from scratch. And so for her, it was just figuring out she has four children.

Question About My Program: What does my schedule look like when I’m trying to market my online program right now and how much time does it take?

Answer: So that’s up to you. We meet three times a month, you and I, for 50 minutes. And I didn’t say this, but the cost of the program is $5,500, which you can pay in full. Or if you want to do monthly, it’s $1,000 a month. So it ends up being $6000. So at that price point, it is an investment. But the potential is huge, where you can create a six-figure business, you learn the process to start to work towards multiple, six figures and repeat the process again and again and again.

Back to meeting three times a month. So it’s an hour a week, then, of course you want to leave time to implement that. And how much time you implement is up to you. It could be couple hours, could be three hours. It’s up to you and your schedule. And we can work that out.

The reason why we meet three times a month is I build in implementation for you. So that fourth week of the month is your implementation week. So you don’t have to add a lot of extra time into your schedule.

Just like this workshop where I’m creating time for you to think through this now, and actually have clarity on your next best steps following this workshop. I do that in your calls. So you don’t always have to be doing a lot of additional work outside the calls. Once you get your strategy in place, it’s really the fuel behind that is uncovering the limiting thoughts and beliefs. And that’s done on the call. So that’s not necessarily additional work that you do. It’s work that you do in the moment, for example of how you show up on a consult call, or how you show up when you’re marketing that makes the marketing that you’re currently doing more impactful, for example, so the time is up to you. But you know, at a minimum, you’re investing the one call a week, which is 50 minutes.

Question On Legality

Answer: Oh, legality. So for people who are healthcare providers, and you want to offer a wellness type program, so it’s simple. In my mind, again, I don’t like to separate things and make it very complicated and complex for both my business and my people. I want them to come into my world and make the decision to work with me. Very simple.

So example, the Heal Your Low Back Blueprint. It was wellness, it was everything that I knew. Also, my TPT brain, obviously came through with some of the exercises that I taught. But I had a contract in that program, saying, “This is a wellness program that does not replace medical services. This is not a medical-based program,” whatever the language is, I’m not a lawyer, I can refer you to the lawyer that I use that created my contract. And she has templates where it separates your brick and mortar work from your online work. And it’s how I worked with people as a physical therapist. We didn’t do physical therapy, we did wellness, and yoga, all over the world.

But I still had my brick and mortar, I was still a physical therapist, but they came to me and I’m just, I felt and I believe that I can help anyone. And it really opened my door. I think sometimes healthcare providers, we get caught up in a lot of scarcity mindsets and thoughts and fears. And it really holds us back. But if you just keep things simple, keep cover your ass, keep yourself protected.

I would tell the people when they signed up, because I worked with people in Brazil, Portugal, like, “Listen, we’re going to work on one-on-one, or I have this program. It’s not physical therapy. But I am a physical therapist. I do have my doctorate. But what you’re buying from me is not physical therapy,” I was very clear with them. And they’re like, “Okay, cool, I just want to get to swing.” They just want to get better. They just want to get the results. And if you can sell them that, that’s what matters the most, just sell them the results.

If you want to sell your brick and mortar in three years from now, or five years from now, then you want to keep that completely separate from your online program. And you do want to have different names and different lists and everything separately. So it is its own entity to sell. That was never my plan to sell my business. So I kept it all together. So it’s up to you.

And again, it’s knowing your big picture plan. And if you’re going to keep it separate, how can you also keep it simple for yourself and simple for your people. So it’s not confusing. And it’s just you might need to hire a lawyer or someone to help you clearly define the boundaries of each business if you choose to sell. If you’re not sure, then you might want to keep it separate. So you can sell. If you never want to sell, then maybe it doesn’t have to get that complex.


Again, it’s igniteurwellness.com. That big orange button right there, you can get signed up and get your questions answered, you’ll leave with a plan. If you’re interested in the Awaken Program, we can talk about that how that looks for you, how you can make sure that it’s not a risky business decision by investing that money, make sure that it is the right business decision for you.

I’m not going to get on the call with the intention of selling to you if you’re not the right fit for the program. I do tell people that they’re not the right fit for the program. So you come on the call, regardless of what you decide, or what we decide together, you’ll get clarity on your next best steps.

So that’s what I’ve got for you. Make sure you get signed up for the consultation again by the end of next week to get the bonuses. Again, my schedule is filling up. So if you can’t get in, you have to book into April, then make sure you write on there that I attended the online workshop and I want to receive the bonuses in there. It’s for the benefit of you to get booked up sooner rather than later, so you are continuously moving forward in your business, not from a place of hustle, not from a place of overworking. But just so you’re continuously taking action and you’re not freezing from a place of sufficiency, grounded, calm confidence that you know that your plan will work because I know it’ll work. You just got to get behind it as well and have clarity.

You’re on exactly the smallest next step that you can take this week. And next. So write that down for yourself right now. What is the smallest next step for yourself? Write it down. And do that, commit to that for yourself. Maybe it’s signing up for the consult call. And that is enough. And especially if you come to the consult call, then you’re going to get a plan and know the steps after that.

So that’s what I’ve got for you. I will see you on the next blog. Bye for now!


Alison McLean

"I help the Entrepreneur reduce stress and live a more fulfilled and balanced life."