Confident Pricing for Wellness Entrepreneurs: Finding Your Perfect Price

Hey there, wellness entrepreneur. Welcome back! 

Before we get into today’s episode, I just want to remind you of the FREE workshop I had on August 16. If you’re reading this after the effect, don’t worry, you can still get in by using this link: (LINK)

This is The Path To Profit Workshop, a workshop for health and wellness entrepreneurs, just like you, to ignite the business of your dreams using my proven blueprint for success. It’s time to reduce struggle to bring in consistent revenue with a clear, proven path to success.

In this workshop, we’re going to boost your profit with the six critical steps to hit six figures with ease, you’ll cultivate true work-life balance as a solopreneur or with a small team using my essential time-saving hat, and you’ll discover how to increase demand for your offer and your bank account, eliminate niche drama for good, so it’s easy to attract your ideal client, get more consults and more clients without spending any more time in your business.

This workshop is perfect for the wellness entrepreneur, a yoga teacher, a health coach, physical therapist, healthcare provider, healer, energy worker. 

Now let’s get to this week’s blog! 

Visit- The Path to Profit: A Workshop for Health and Wellness Entrepreneurs

The Perfect Pricing Formula

Okay, today, we are talking about the Perfect Pricing Formula. And deciding the price of your current offer is so important in your business because if you’re spinning in indecision, it can really cause you to slow down on making offers at all or reducing the frequency of your offers, or on consultations that you might show up hesitant or as a weirdo, as I like to say, because you’re not completely confident in your pricing. If is too low, it can actually cause you to overwork and lead to burnout.

Pricing Is not Figured by Itself

So pricing is not figured by itself. Pricing is never figured in isolation. And it’s not a deciding guess and hope and pray type strategy, either. There’s actual business strategy taken into account with other factors of your business goals, and other factors, like your audience size, or the revenue goals that you hope to achieve, or the number of people that you hope to help. These are all taken into consideration when figuring out your pricing.

And we’re going to go through it step by step here in this blog, so you don’t have to just Google search your niche and someone who’s offering a similar offer as you and make your pricing based upon that person out of the comparison game or trying to lower your price so it’s more compatible. 

There may be times that you do want to compare, and how do you know? We’ll go over all of that and more in this week’s blog so you can decide your perfect price for now, and know that it may change, and you can even use some of these factors and guidelines to help decide if you’re ready to raise your price, for example.

The Free Guide: Pricing Matrix

So just to let you know, I also created a free guide, because this is a very meaty blog. And this guide walks you through the formula step by step, the bullet points on how to go through the formula, as well as other areas to consider in your pricing formula, as well as a whole page, that’s The Pricing Matrix

Get Immediate Access to the PERFECT PRICING FORMULA!

It’s a grid of reasons why to say yes to a lower price, for example, reasons to say no to a lower price, reasons to say yes to a higher price, and reasons to say no to a higher price.

We’re going to go through all of that in this week’s blog, but if you like having a tangible document that you can print out and check off and go through, then this guide will be for you.

And it’s nice to have that matrix to refer back to, to just remind yourself that you’re either on course, or if something is feeling off in your business, then you know, “Okay, this might be a time where I’m ready to raise my price.”

The Different Thoughts and Factors that Come Into Play When Making Pricing Decision

Finding that sweet spot in pricing is both, again, a strategy, so take into consideration with the holistic picture of your business, your goals, and factual numbers of what’s happening in your business, as well as a mindset. 

Because sometimes, pricing may be decided, for example, you may feel guilty charging a higher price or not confident to charge a higher price, or not worthy of charging a higher price, or maybe you’re charging too high of a price because you have 15 years of experience being a wellness practitioner, and you don’t want people to take advantage of you or you’re not desiring to overwork.

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Or, maybe you have money scarcity thoughts of just making sure that you have enough money to pay expenses and pay the bills and be successful in your business. So all those money thoughts and money stories, unconsciously, will come into making your pricing decision, if you’re not aware.

And the whole goal of this blog is to help you define your perfect pricing strategy, as well as create an awareness on some thoughts that may be holding you back, or leaking into your pricing decision unconsciously, which might not be the best decision for you in terms of deciding your price.

So when you take pricing into the whole ecosystem of your business, I like to compare it to a puzzle. So if you have all these factors of your business, such as your revenue goals, people you want to help, the maturity of your business, and who your audience size is right now, each of those is a puzzle piece, as well as some of the beliefs you desire to have about your business, thoughts you desire to have about your business, and thoughts about your clients, each of those are different puzzle pieces.

And when the puzzle pieces come together, that’s when you know, and snap together and form that picture, that’s when you know you have the right price for now.

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Key Pieces Of Data to Start Utilizing The Formula

Okay, to start utilizing the formula, we need some key pieces of data. So grab a piece of paper and a pen, we’re going to do it right now.

First Key Piece: Your Baseline Goal Revenue

We’re first going to write down your baseline goal revenue. So what is required to meet your monthly personal expenses? So for your family, for your household, for you, as well as business expenses, what is the number that’s required to meet those?

Now, if you’re just starting out in your business, it’s good to be aware of your personal expenses and your business expenses. And if you look at that number, let’s say it’s $4K, for example, $2,000 is going for business expenses, and $2,000 is going for personal expenses. I’m just pulling that number out of thin air. So don’t judge yourself based on this number. Let’s say you look at that number of $4K, and you’re just starting off, and you’re not even bringing in $1K a month, don’t beat yourself up. This is a goal to work towards if you’re just starting out.

Remember, just a few blogs ago, I talked about the importance when you’re just starting out to have savings or a job to help meet these expenses, so you’re not putting a lot of pressure on your business, maybe forcing yourself to charge a higher price than the maturity of your business that it’s ready for right out of the gate.

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So right now, we’re just using this as objective data. Take note of the thoughts coming up. When you write down this personal and business expense number, write down all the thoughts that come up, because that are great thoughts to bring to the Facebook group, if you’re part of it, thoughts that I work with a lot with my clients, where you can both develop a strategy and work through limiting beliefs and mindset regarding.

For now, just write down the numbers. Now, if you’ve been in business a while and you’re exceeding that baseline goal revenue, congratulations! Definitely take time to celebrate yourself!

Second Key Piece: Dream Monthly Revenue Goal

I want you also to write down then your dream monthly revenue goal. And if you’re starting out, you might want to write down your dream monthly revenue goal as well. 

It is important to be aware of that number when deciding your pricing. It is one piece of the puzzle that flows fit into the whole ecosystem of your business. 

So you’re writing down that baseline goal revenue, and your dream monthly revenue.

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Third Key Piece: Number of Hours You Desire to Work in a Week

Now, write down the number of hours you desire to work in a week. Be realistic here.

So if you have a job, what is realistic in a sustainable way, so you’re not going to burn yourself out in that first year of business, consistently show up to work in your business. Maybe it’s four hours a week, maybe five hours a week, if you’re in full time, what is the desired amount of hours that you want to work in a week? Maybe it’s 20, because you have children, and you want to work only when they’re in school, maybe it’s 40, because you really want to lay a strong foundation and grow faster. 

But remember, 40 hours does not always equate to faster business growth, because it’s actually what you do in that time. So don’t judge yourself, which is a whole other blog. But just look at what is realistic with the time you have to show up consistently to your business.

Now, the other end of the spectrum is those of you that have left your job or desire to leave a job, or the whole reason why you got into a business is for more time freedom. You want to be onto yourself when your brain says I want to do the four-hour work week, especially if you don’t have a job and you’re full-time for your business. Ask yourself, is that realistic to grow, to that dream monthly revenue goal, or even meet the baseline revenue goal? Sometimes, four hours a week is appropriate, especially if you’re  going through your own healing journey, for example.

Must Read: Can You Grow Your Business Too Fast? Let’s Find Out!

If you haven’t read “What My Bones Know,” by Stephanie Foo, I’m reading it right now, I just love this book because it’s the perfect combination of really compelling storytelling, because she’s a journalist, combined with factual information where she really utilizes her journalism skills to acquire factual and accurate data on trauma and healing.

And a debate she goes into in the book is how, if you’re going through your own personal healing journey, which I know a lot of you wellness practitioners because you’re a coach, a yoga teacher, a health care provider yourself, you might have gotten into this world because of your own personal healing journey. You might know that it does take time to seek out your own practitioners, go to those appointments, and that you want to make sure that your business is able to accommodate your own healing journey. That’s valid. The other side of the spectrum, which is highlighted in the book that sometimes if you have too much time, then the lack of structure can actually slow down your healing as well.

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So only you can decide how much time is appropriate to invest in your business. For me, I personally do thrive on that structure. And I like to use the boundaries of my daughter being in school or in camp, and some days she does go to extended care after school. And some days, she doesn’t. I get her at early dismissal, Fridays at one o’clock. 

You have to do what’s right for your personal values and goals that you desire within your business. But be realistic. If you choose two hours a week and you don’t have a job, will that really get your business to where it wants to go, where you want it to go? Is that really enough time?

So there is an art to deciding your own schedule, and I do have a few podcasts about scheduling time and hacks if you’re having schedule management or time management problems. That can help you to decide your own desired working schedule. And maybe I’ll make a blog on that in the future. 

Fourth Key Piece: Think of your Offer and the Number of Clients You Can Serve

So back to the perfect pricing formula. Okay, let’s say you have a full-time job, and you decide that 10 or 12 hours a week is doable for you to work in your business. Now, think of your offer. Is it one-to-one? Is it group? 

Are you currently serving the people in your world in your audience, we’ll just take one-to-one because, truthfully, that is simplest when you’re growing your business, especially to your first six figures, what is the number of clients that you can serve within that desired workweek?

So let’s take 10 hours a week, because it’s an easy number to work with. And you decide, “I can serve six clients, maybe seven. And that will leave me three hours of time to market and go to networking events, and other various back-end things I need to do in my business.”

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Fifth Key Piece: The Current Price of Your Program

So for you, within that desired work week, what is the number of clients you can serve within your ideal desired working hours, write that number down, then write down the current price of your program that it is right now.

Now, notice, I said program, not programs, because this formula is easier to work with when you have one offer, again, especially if you’re working full time and starting to grow your business realistically, and you have six to ten hours a week to work with. Realistically, it is very difficult to manage multiple offers and try to grow your business.

So I highly recommend focusing on one offer, one program right now with this formula, especially if you’re starting out. If you’re past six figures, then you can bring in multiple offers. This formula does get a little bit more complex, but it’s still doable. I use it for my own business and I have multiple offers. So write down the current price of your program.

If you’re in indecision, just pick a price right now. Just trust your intuition, or pick the average, the middle ground of the two prices that you’re deliberating at. And write that down. We just need something, a baseline to start with to help make the formula work.

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The Formula

Now take the number of weekly clients that you can fit and multiply it by the cost of your program. So let’s go back to that example, if you are able to fit six weekly clients into your schedule, the cost of your program is $2K, that means now, if your program is $2K, for three months, for example, you want to divide that $2K by the number of sessions so we can work out your weekly revenue amount, or you can decide realistically how many clients can you sign in one month for $2K.

I find it easier to break it down to cost per session, which is not a helpful way if you’re just taking cost per session to decide your price because that can really mess with your brain because it’s an easy number to compare with other practitioners in your area. We’re just doing that for this formula.

So, for example, if you have a $2,000 program, it’s three months, 12 sessions, that would mean that each session is $166.66 per session. So, you want to take that $166 and multiply it by six, which gives you $996. That is your potential weekly revenue. So if you were seeing six clients a week at about $166, now, this isn’t black or white, because you have to take into account coffee dates that you might have in consultations that probably are free. But again, we’re just getting a baseline to work with some numbers here.

So you have the potential of $996 a week using those numbers right now. And then you multiply that times four,  to give you your monthly revenue of almost $4K a month. I’ll walk you through the steps again, just to make sure we’re on the same page.

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The Step-by-Step Formula

So you’re wanting to determine your baseline goal revenue, your dream monthly goal revenue, we’re not going to use this number right now, but you can have it in mind, the number of hours a week you desire to work, the number of clients that you can observe within those hours, the current price of your program.

Now you’re going to take the number of weekly clients and multiply it by the cost of your program. If you just offer session by session, you can take that number. For example, if you charge $150 a session, multiply it times six, and that gives you your potential weekly revenue. Now, if you have a program, for example, that’s 12 weeks, three months, you want to divide that by the number of sessions, so $2,000 by 12, to give you the cost per session, so you can figure out your potential weekly revenue, then you want to multiply that potential revenue by four to give you your potential monthly revenue.

Again, the Perfect Pricing Formula walks you through all those steps, so you can figure out your potential monthly revenue.

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Then What Happens?

Then the next question you want to ask yourself is, does this number fall in between or at least match your baseline monthly expense number? You want to make sure that you can, at least, say that the numbers line up because, if not, the number of clients and the number of hours you want to work is not a match. 

So if it doesn’t line up where that number of $4K does not meet that baseline revenue goal, then a part of the formula needs to be tweaked. Either the number of hours that you’re working, so you can see more clients, or the price of your program needs to be tweaked.  

If you haven’t decided on a price yet, you can walk through this formula to help give you a window of price ranges available to you based on your needed baseline revenue goal and the number of clients that you can serve per week.

This is just the data, though this is part of the business strategy to help you decide on that pricing. We’re going to get into the mindset here because you could say, “Oh, $2K for three months, yeah, I feel completely confident in that price, it all works, it’s a match,” then go for it, because it does hit that baseline revenue goal. Or you might say, “Man, I do not feel comfortable charging $2k for three months right now. And if I lower it though, the numbers don’t match, what do I do then?”

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How To Tweak And Manipulate the Formula

So, there are some ways to kind of tweak and manipulate this formula so the puzzle pieces do snap together and create that big-picture vision for your business beyond that number formula.

Those are the other areas to consider in your pricing formula. So, for example, if you have a window of prices that you’re considering charging, you want to make sure you feel confident charging that price, otherwise, you’ll show up, maybe grasping on consultations or hesitant and awkward on consultations, which lead to more no’s.

I often see that. Just the other week, I had someone who scheduled a consultation, she was referred to me, and where she was referred from, there was a mentor in that circle that had told her she needed to raise her prices and charge her worth. And she really wanted to charge $1,200 for her package. And that mentor had told her, “No, no, that’s way too low, it’s peanuts, and you need to charge $1,500.” Now, first of all, a $300 difference is not going to break her bank account. And it’s for sure not going to affect the ability to potentially sign clients from the clients’ perspective, either because if a client has $1,200, they for sure have access or can get $1,500. 

If they believe in the value of the product, the program, the service, what can really affect her bank account is if she doesn’t believe in that $1,500 price and she’s just forcing herself to make that THE price of her program because someone told her she needs to charge higher rates and part her worth and all that, then she can show up to a consultation not in alignment, is hesitant, or doesn’t feel congruent, and she’s going to get a lot more no’s and a lot more no’s can definitely affect your bank account.

The Confident Pricing Compass Tool

So I’m going to teach you right now the confident pricing compass tool, how to determine where your confidence is in your pricing.

So first, let’s resource the confidence state. Take a moment, and close your eyes. Now think of something where you feel really confident, and maybe it’s your practitioner skills for for example, or maybe it’s your ability to be a good mom or parent, or sibling, or a friend, just bring up confidence in your body. Notice its location, maybe it’s in your chest you feel. For me, personally, my chest feels more expansive, my shoulders feel lighter, I feel taller, like the crown of my head is drawn up towards the ceiling, and I’m literally taking up more space, my breath feels more expansive, and freer. I feel also, at the same time, grounded through my feet, into the earth, I feel strong and vibrant, and all around me is bathed in a yellow, golden, shimmery white light.

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So for you, what does confidence feel like? What does it look like? Where is it located in your body? What textures does it have? Is it moving? Or is it static? Are there colors involved? Are there any visual imagery involved? Just take a few moments and really detect what it is for you, then take a few breaths to seal that and maybe even write it down so it makes it easier to tap into this resourceful state of grounded confidence easier, and you’re going to solidify that neural pathway.

Okay, now take the range of prices that maybe you’re considering for this offer. We’ll take the example maybe it’s $1,200 to $1,500, or $1,000 to $2,000 for a three-month program, whatever it is, no judgments, no criticisms here, just the numbers. And we’re going to start at the lower end of $1,200, for example, and notice how that price feels in your body. 

Imagine showing up to a consultation call and you know that the person in front of you on the phone, or on Zoom, is a great fit for your program. Imagine yourself delivering, the price to work with me is three months for $1,200. How does that feel in your body? Can you bring up that confidence? Do you feel tapped into that strength? Or maybe you’re like, “Yep, no brainer, $1200.” Or maybe you’re not able to tap into that resourceful confidence space, maybe your lower end needs to be lower.

So if it needs to be lower and dropped down to $1,000, for example, okay, can you tap into the confidence there? “Oh, yeah. $1,000.” You imagine yourself on a consultation call or maybe at the end of a yoga class, someone’s asking to work with you, and they ask how much a session is, and you can say, “Oh, yeah, my probe to work with me is six sessions for $1,000.” You can say that easily. And you can feel it in your body, then you know, “Okay, I’m good there.”

Let’s see what $1,100 feels like. Imagine that scenario. Again, you can feel confident at $1,100, but not confident at $1,200, then your price ideally would be $1,100, then plug that price back into the formula at the top. And again, see if the numbers work. And if the numbers don’t work, okay, you know that one variable you’re not going to manipulate is the price because you found your confidence at $1,100 where it is right now. 

So then either you have to manipulate the number of working hours per week, or some other aspects of your program. You can be really creative in your program and ways to deliver it so the number of working hours, the number of clients that you want to serve or can serve does match up to $1,100 and your ideal or baseline revenue monthly.

If this is confusing and complex, not to worry, there are a lot of variables here, you just have to keep trying it. You establish your baseline and keep tweaking and trying. And by that, I mean actually going out there and doing consultations and practicing, seeing the number and the price, noticing how it feels in your body, actually getting six paying clients and seeing how that actually works in your work week, for example, with a full-time job, or get 10 clients with your kids in school. Does that feel manageable? Do you actually have to go out and try it, and that’ll give you more data that you know to manipulate it?

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Getting The Right Price For Your Business is Often Than Not A Trial and Error

When I work with clients, I often see that they want to perfect all these numbers right out the gate. They want the pricing to be perfect. They want to feel the confidence. They want the number of working hours in a week to be aligned with also the ability to have time freedom in their personal life. They want it all to work magically out of the gate. 

Sometimes it does, but more often than not, really it is a process of trialing and erroring and getting out there and being like, “Oh, okay, that didn’t work, or actually, I’m not confident at that price, I thought I was confident in that price, I felt the confidence in my body. But when I actually showed up to the consultation call, I was not able to tap into that resourceful state. So $1,100 Isn’t my price, maybe I need to try $900.” 

So just give yourself wiggle room to play. This is all that I work through in the Awaken Business Coaching Container in both the Mastermind and one-to-one. We really figure out the baseline revenue, goal revenue, and we get all the puzzle pieces so they’re lined up and they match, and they work, so you spend less drama on that, and you spend more time and energy focusing on other areas of getting new consultations, for example, figuring out marketing, where your people are located, figuring out and honing in on your copy and your messaging so you resonate more with your audience, grow your audience, grow followers.

If you’re always spinning and pricing drama, then you don’t have the energy or time to focus on these other areas. And then, because you’re not focusing on those other areas, you’re not getting consultations, and it’s easy to get into the drama of “Oh, am I cut out to be an entrepreneur? Will it work for me?”

And, of course, yes, you can. None of that. It’s really that you’re just stuck in the pricing, drama, confusion. So work yourself through the pricing sheet, do the confident pricing compass tool, the meditation that I just led you through.

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Other Areas To Consider When Playing Into Your Pricing

And then here are some other areas to consider when playing into that perfect pricing price. If $1,100 makes you feel confident in your body, and you imagine showing up and serving someone for six sessions or 12 sessions, whatever it may be for you, ask yourself what’s an over-deliver to the client, what price would make your clients feel like they got the better end of the deal?

Now here, this statement on question always causes people to pause. Because I get a lot of feedback, “Well, people are just going to take advantage of me if my prices are so low and clients feel like they’re getting the better end of the deal, that means I’m overworking, and that’s going to lean out to burnout and exhaustion.”

And that’s not true at all. You can have a price that more than fulfills your baseline expenses so you have more of that take-home profit, and it could be the better deal for your clients so they feel like they’ve won the lottery. They love your services, they love the support you give them, they love the ability that they can get results working with you quickly and easily. All of that will lead to an over-deliver. And it does not mean it’s not equated with you overworking.

So it’s important to think of this from the client’s point of view as well. Put yourself in the client’s shoes, and actually go through your own program. Is getting results easy? And this is a whole other conversation of over-delivering to your clients. We talk about more of that in the Awaken Business Coaching, in the Client Renewal Blueprint.

The factor to remember is, let’s say you saw that you were going to be able to find confidence at that $1,100 price point. But in reality, when you try to add a consultation call, you weren’t able to tap into that resourceful state of confidence, for example, or use whatever emotion works for you. Confidence, grounded, and certainty works for me. So then you end up tapping into that state at $700, which was much lower than you initially thought.

Remember, you might only need to work with two people, one person at $700, to get that confidence under your belt, to get more testimonials, to get referrals, to get more belief in yourself and your program and your clients and know that they’ll go through and get the results. It might just be a few people at that price to get that resourceful state, and then you can increase it.

As soon as you want, you might take two people through, then you might be able to tap into that confidence and be like, “Okay, now I’m ready to charge $1,000.” And you’ll just inch up to that price point that you really want to start charging. But be patient here. The more that you really listen to where your confidence lies, you also take into consideration the client’s point of view and over-delivering to them, and you’re just patient with the process and not in a rush to hit six figures or anything else, the quicker you’ll actually get there, because you’ll lay a stronger foundation for your business.

Like I said, you’ll have more time and energy to work on your copy and message, you’ll get better at consultations because you’ll get more consultations, you’ll get better at selling, you’ll get better at making offers. There are a whole bunch of other skills that will be developed during this process, which will set you up for the foundation of hitting six figures faster instead of forcing, trying to force yourself into a higher price if you’re not ready yet.

The Pricing Matrix

Okay, now I’m going to walk you through the pricing matrix. It is a four-square grid. Again, this is in the handout, so if you want this in writing and you want all the bullets, not just the ones mentioned here in the blog, then head to this link (LINK) to go download that free guide right now.

Reasons To Say Yes To A Lower Price

Okay, so here are some reasons to say yes to a lower price just to bring into your awareness and to take into consideration. When you have a lower price, and you feel confident in that price, then you’re going to get more consults. And on the consultations, you’ll show up with more confidence and certainty that you can serve them at that price. 

So you’re going to get more clients, and you’ll have happy clients, but because they did feel like, “Oh, wow, this pricing was amazing for all the service, the support, and the results I got,” they will feel that they’re on the better end of the deal. So then you’re going to get more referrals, more testimonials, you’re going to fill your schedule quicker, that will give you the ability to then eventually raise your price leading you down the road to a six-figure business.

Reasons To Say No To A Lower Price

However, there are some reasons to say no to a lower price, and that is if you are already working with a lot of clients, but you’re still really struggling to pay the bills. If you’re fully booked, if you have a waitlist and really struggling with your time, managing your schedule, and feel like you’re not taking home enough profit, that might mean that your price is too low. 

Maybe it’s less about really filling your schedule and becoming fully booked, and you’re just ready to handle more no’s on consultations. You want to only work with a select few certain number of people, and you can handle more no’s because you’re really scouring the consultations for that ideal client, then you might be ready for a higher price, and you have savings to handle those no’s while you transition maybe to a higher price, then maybe it’s time to raise your price.

If you’re designing a filter to screen your clients, the higher price will do that. Or maybe you’re ready to raise your price to a higher price because you’re going to bring in a new lower ticket offer, then that might be some of the reasons why you want to say no to a lower price.

Reasons To Say Yes To A Higher Price

Reasons to say yes to a higher price is you’re able to sell confidently, so you’re already getting lots of yeses on consultations, you’re getting a lot of consultations, you’re getting a lot of yeses at your current price. Again, you can handle the no on the consultations because you’re busy, you can emotionally handle people telling you it’s too expensive and know how to communicate with them on that objection, your clients get results, and they tell all your friends, you get referrals and testimonials, you have happy, loyal clients, that might be all reasons to say yes to a higher price.

Reasons To Say No To A Higher Price

Reasons to say no to a higher price, you’re still getting a lot of No’s on consultations, you’re not getting a lot of consultations, you don’t have a lot of referrals, you’re desperately trying to build your practice, aka you want more clients right now, you don’t have testimonials, you’re just starting out as an entrepreneur. 

That does not mean that you haven’t been a practitioner for 15, 20 years. It means that you’re just a new entrepreneur, you don’t have a waitlist, you don’t have referrals, you want more consultations, more clients, you want to build demand in your business, and your clients are not quite yet getting results, meaning you’re trying something new in your business, or maybe you’re a new practitioner, so you have to really get more practitioner skills, that’s a reason to say no to a higher price, and you don’t feel 100% confident at your current price or a higher price.

Now, here’s a caveat with that, because there is a line of thinking that says, one way to grow and stretch in your business is not to feel 100% confident in your pricing. And that is a strategy if that is your growth edge to lean into a higher price. But remember, if you’re going to be leaning into a higher price as your growth edge, be prepared for more No’s on consultations, maybe even prepared to have fewer consultations, which means you want to have savings or a job to bring revenue into your business while you work through that growth edge.

So it’s easy for people to say, “Oh, you don’t have to feel 100% confident in your current price, you’ll get the confidence.” But you want to be aware that you know there is while you work through that growth edge. You want money coming into your business, somehow, you want to still continue to feed the baby.


Okay, so there you have it! You can go get the Perfect Pricing Formula that will walk you through all of this, and then you’ll have it there in writing. 

And I will see you next week. Bye for now!

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Alison McLean

"I help the Entrepreneur reduce stress and live a more fulfilled and balanced life."